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3 minute read
Imagine this: You have a campaign idea. You've got the vision, the goals, and the audience in mind. Instead of spending days building assets, writing copy, and analyzing data, you tell an AI what you want. Within minutes, it generates a complete campaign blueprint with email drafts, social media content, and a go-to-market strategy.
Don't look at it as sci-fi. It's the reality that HubSpot's AI-powered emails and campaigns are a new suite of tools that turns manual marketing work into strategic value.
AI-Powered Email: Instant content creation
Email marketing has always been essential, but the process has been tedious. HubSpot's new AI capabilities change everything.
Instant Content Creation
Say goodbye to the blank page. Just describe your idea, and AI generates complete, branded email drafts, including subject lines, body copy, and imagery. It even recreates designs from other platforms, so you don't have to start from scratch.
Are you still spending hours creating emails and planning campaigns, only to guess what will resonate with your audience? It's time to shift your focus from manual tasks to high-impact strategy. With the new AI-powered tools in HubSpot, you can save countless hours and unlock an entirely new way to engage your customers.
True Personalization at Scale
Forget basic merge tags. This AI goes beyond, creating unique, 1:1 content for every recipient. It pulls from your unified CRM data—like demographics, industries, and company information—to craft personalized messages for everyone on your list, without a single line of code.
Generic merge tags are a thing of the past. HubSpot's AI moves beyond basic personalization to create unique content for every recipient. Using your unified CRM data, it automatically pulls contact and company information, such as demographics and industries, to tailor each message. This means every customer receives a customized message that gives them the warm-and-fuzzy feeling like it was written just for them, all without a single line of code.
Predictive Optimization
Stop guessing about send times and targeting. AI predicts which contacts will engage and recommends the optimal time to send for each recipient. After your campaign, you get instant performance summaries that highlight what's working and suggest what to change, eliminating the need for tedious spreadsheet analysis.
Stop playing "email roulette" with send times and audience targeting. The AI predicts which contacts are most likely to engage and recommends the optimal send time for each recipient, maximizing your open rates and protecting deliverability.
After each campaign, you get instant performance summaries that highlight what's working and suggest exactly what to change. No more endless spreadsheet analysis—just actionable insights that help you continuously improve.
AI-Powered Campaigns: Turn Ideas into Action
The next step is turning your vision into a full-scale campaign. HubSpot's Marketing Studio uses AI to transform your initial brief into a complete go-to-market plan.
Have a great idea, but don't know where to start? HubSpot's Marketing Studio solves this with AI-powered suggestions that turn your campaign vision into a complete go-to-market blueprint. You share your goals, and the AI generates campaign strategies and ready-to-use assets based on what HubSpot already knows about your business.
This streamlined process eliminates tool chaos and empowers your team to build campaigns, create assets, and collaborate in one visual workspace. Everyone stays aligned with a bird's-eye view of the campaign, and you can go from concept to launch in days, not months.
With HubSpot AI, the focus shifts from manual labor to strategic value-creating efficiency by automating content creation and campaign planning tasks.
From Brief to Blueprint
State your campaign goals. AI instantly generates channel recommendations and initial content drafts, giving you a meaningful head start based on what HubSpot already knows about your business.
A Unified Workspace
The days of juggling multiple tools are over. Marketing Studio is a single, visual workspace where your team can use AI to build strategies and create assets. You can map out your campaign, assign owners, leave feedback, and track progress in one intuitive canvas, simplifying collaboration and launching campaigns in days, not months.
Integrated for Growth
Everything you create is integrated directly with HubSpot's full suite of marketing tools, which means built-in tracking shows you what works. Every asset you build becomes the foundation for more sophisticated strategies in the future.